Selenta select is an app designed to improve reproductive management planning on cattle farms. With Selenta select, it is possible to create, using the data input by the prescribing veterinary practitioner, appropriate hormone protocols to achieve optimal reproductive results. Veterinary practitioners will be able to send the protocols by email to their clients or to print them to hand them out personally. Selenta select includes hormonal management protocols adapted to dairy cows, beef cows (Bos indicus and Bos taurus) and heifers. It is thus very intuitive to create a calendar that will enable the farmer to follow the steps to be able to perform fixed-time artificial insemination when needed. The application also includes a description of the each of the suggested protocols and a daily, weekly or monthly view of the calendar.